The rise of climate quitting: young job seekers prioritize environmentally responsible employers
September 12, 2023

The rise of climate quitting: young job seekers prioritize environmentally responsible employers

Climate change is no laughing matter, but here's something that might make you chuckle just a bit, especially if you have a green thumb and you are up-to-speed with concepts like quiet quitting. The job market is slowly getting a green makeover, thanks to a new trend among young job seekers: climate quitting. 

No, they're not quitting the climate (we kind of need it, after all). They're leaving their jobs in search of greener pastures, literally. They're prioritizing environmentally responsible employers and even bidding adieu to their current jobs for more sustainable career paths.

What is climate quitting?

Climate quitting is about aligning your job with your environmental values. It's mostly the millennials who are increasingly looking for employers who don't just sell green products or services, but also practice what they preach in their operations and corporate culture. This shift in priorities reflects a growing awareness of the importance of environmental stewardship and the desire to make a positive impact on the planet.

But what does this mean in practice? 

Companies are being scrutinized not just for what they sell, but also for their carbon footprint, their waste management, their energy use, and even their office culture. 

Are they using renewable energy? Do they have a recycling program? Are they encouraging employees to commute by bike or public transport? Do they support diversity and inclusivity? What are they doing about it?

These are the questions that job seekers are asking and they also expect companies to have the data to back up their answers.

The impact on recruitment and retention

The rise of climate quitting is shaking up the business world in an age where greenwashing has been and is a problem. Companies that don't prioritize environmental responsibility might find themselves playing a lonely game of solitaire, as young professionals flock to greener companies who can back their claims. In a recent survey, 75% of millennials and Gen Z respondents said they would take a pay cut to work for a company that is environmentally responsible

That's a lot of people willing to trade greenbacks for green practices.

But being green is not just for attracting new talent. Climate quitting is also affecting employee retention. Employees who feel that their company's values align with their own are more likely to stay with the company in the long term. Companies that fail to demonstrate a commitment to environmental responsibility may find themselves facing a high turnover rate.

It seems that being green is not just a trend or a marketing strategy, but a crucial aspect of maintaining a loyal and dedicated workforce.

The role of education and awareness

The rise of climate quitting is fueled by increased education and awareness about the impacts of climate change. 

You can blame the internet if you want to, but the truth is that we are all better for it. Young people today are more informed about the environmental challenges of the world and are motivated to take action to address these issues. They're not just learning about climate change from textbooks or lectures, but also from social media, documentaries, and even climate change protests.

Educational institutions are also stepping up their game. They're incorporating sustainability and environmental responsibility into their curricula, providing students with the knowledge and skills they need to make a difference. It's not just about learning the science behind climate change, but also understanding the social, economic, and political factors that contribute to it.

Hive is the green alternative of the cloud tech industry

Speaking of practicing what you preach, let's talk about Hive

We are the team behind hiveDisk, a distributed cloud storage solution that values data privacy, security, and sustainability. Our distributed system uses existing computing resources, minimizing the need for additional energy-guzzling data centers. No need to throw that old laptop gathering dust: contribute your hard drive space and give it a new purpose.

Hive's commitment to sustainability isn't just a marketing gimmick. It's baked into our company culture. We encourage our employees and members of our community, or 'Hivers', to actively participate in the creation and expansion of the network. It's like a bee colony, but instead of making honey, we're building a sustainable digital landscape.

More companies leading the way

Let's take a look at some other companies that are also leading the way in environmental responsibility.

You've probably heard of Patagonia, the outdoor clothing company that's as green as the forests it encourages people to explore. Patagonia is known for its commitment to sustainability, from its use of recycled materials to its support for environmental causes.

3M, a multinational conglomerate, has managed to cut its greenhouse gasses by 71% over two decades. How did they do it? Through a combination of energy efficiency, renewable energy, and carbon sequestration.

Tentree is a clothing company that plants ten trees for every item purchased. Now that's what we call a tree-mendous commitment to the environment!

Puns are a Hive favorite, just so you know.

The future of climate quitting

As the impacts of climate change become increasingly apparent, the trend of climate quitting is likely to continue

Young professionals are not just looking for a paycheck; they're looking for a purpose. They want to work for companies that are part of the solution, not the problem.

They also want to create a more sustainable and equitable economy. Companies that prioritize environmental responsibility are also more likely to prioritize social responsibility, such as fair wages, diversity and inclusion, and worker's rights.

The rise of climate quitting is more than just a trend. It's a movement. It's a call to action for businesses to step up their game and make a positive impact on the world. 

Because at the end of the day, it's not just about making a living; it's about making a difference.