Why is hiveNet greener than any other cloud?

Imagine a cloud that doesn't cloud the planet.. Is that even possible?

Keep scrolling to find out how we're redefining sustainability in the cloud industry by turning our home devices into a force for good.

Your cloud storage has a hidden cost

Ever thought about the environmental impact of a single click? Or a scroll? What about uploading a file on your cloud storage?

Every photo stored, every video streamed, and every file shared contributes to your environmental footprint: it consumes energy and leaves its mark on our planet.

At Hive, we're not just thinking about it; we're acting on it. We're creating a cloud that is not just secure but also sustainable.

Scroll down for our sustainability report
We don't believe in the myth of infinite growth on a finite planet

Key fact


of the entire IT industry energy consumption goes to data centers.

These centers support the world’s digital infrastructure but contribute to high emissions through energy-intensive servers, water usage, and equipment manufacturing. Today the IT industry energy consumption exceeds 4% of global energy needs*.

HiveNet produces

77% less emissions

compared to centralized cloud.

How is that possible?
Instead of building new data centers, we use what's already there - the unused storage on our personal devices.

Reduced Waste


by using existing resources instead of building new equipment

vs. centralized data center storage

Smarter Energy Use


less energy used in day-to-day operations by not having data centers

vs. centralized data center storage

Efficient Reliability


due to smarter data duplication strategies and without compromising data security

vs. centralized data center storage

Hive distributed cloud [kgCO2e/TB/Y]

Centralized cloud providers [kgCO2e/TB/y]


63.42 kgCO2e/TB/y

283.37 kgCO2e/TB/y

Day-to-day Impact (Operational Emissions)

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Storage Energy Consumption

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Power usage effectiveness

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1 (ratio)

1.32 (ratio)

Additional storage consumption due to replication

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2 (ratio)

3 (ratio)

Grid emissions factor

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Lifecycle Impact (Embodied Emissions)

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Personal computers emissions

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Server and data center emissions

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*The figures above show what we aim for hiveNet to achieve by 2025 with a steady increase in new Hivers. Right now, we've cut carbon emissions by 66%, which is close to our goal. More Hivers will help us get to 77% even faster.

Want to dive deeper?

Let's reduce our collective impact

Hive isn't offering just a service; it's a community-driven initiative where every member plays their part in fostering a healthier planet.

Our strategy is simple yet revolutionary: we decentralize data storage, distributing it into the unused hard drive space of numerous devices of community members from all around the world instead of centralizing it in energy-guzzling and always-on data centers.

We're maximizing the potential of what's already out there, reducing waste, and paving the way for a sustainable digital future.

Here is how
we reduce our carbon footprint

Data replication

Unlike centralized storage networks that keep multiple copies of your data 'just in case,' hiveNet takes a smarter approach. We break down your files into smaller, secure parts and distribute them across various personal computers in our network. This not only saves space but also reduces energy usage.

While some networks require more than double the storage space for your data, we're more efficient, aiming for a 200% replication factor.

That means we're always monitoring and maintaining your data's integrity, but we only duplicate it when absolutely necessary—and we do it in the greenest way possible.


less kgCO2e

Carbon savings vs. centralized cloud

Cooling strategy

This might not come as a shocker, but when computers are off, they cool down naturally. In data centers, drives are running non-stop.

Our network uses various devices that aren't always on. If one shuts off, we shift its data to a running one. This means we don't rely on energy-consuming cooling systems which consume about 40% of a data center's electricity.


less kgCO2e

Carbon savings vs. centralized cloud

Hardware reuse

Centralized data storage providers rely heavily on constant hardware updates, consuming large quantities of materials, including around 1.5kg of copper per computer, often sourced from regions with prevalent labor and human rights abuses.

We do things differently at Hive.

We reuse existing hardware, reducing the demand for new materials and promoting ethical labor practices. Plus, Hive doesn't have data centers, a major source of global emissions, making data storage more sustainable and less harmful to the environment.


less kgCO2e

Carbon savings vs. centralized cloud

Grid emissions

Electricity isn't created equal when it comes to its impact on the planet. The amount of pollution created per unit of electricity can vary dramatically depending on where it comes from.

For example, electricity generated in South Africa, which primarily uses coal, is vastly more polluting than in Norway, where the power largely comes from renewable sources.

At Hive, we make conscious choices about the nodes we prioritize. We follow similar strategies to the centralized cloud and we focus on areas where the power is cleaner.

This means that when you store your data with Hive, you're contributing to a network that is as green as we can make it under current conditions.


less kgCO2e

Carbon savings vs. centralized cloud

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